AXIS

Task
AXIS is more than just a café — it’s a cultural hub for young creatives: designers, musicians, artists, and writers. The client wanted a brand identity and landing page that would reflect this unique positioning — a space of inspiration, freedom, and aesthetic pleasure. The challenge was to craft a visual language that feels both minimalistic and expressive, capturing the energy of the creative community while maintaining a cozy, approachable vibe.

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Solution
We developed a bold yet warm identity built around a retro-inspired color palette and illustrated mascots that personify AXIS’s audience. The landing page continues this tone, combining clean structure with playful elements and storytelling visuals. Every design choice — from typography to iconography — was made to reinforce the café’s role as a modern sanctuary for self-expression and connection.

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Key Features

• Unique character-based branding that makes the café instantly recognizable
• Deep green and warm beige color palette to evoke comfort and creativity
• Minimal layout with expressive visual accents and textures
• Custom illustrations that represent AXIS visitors and appear across touchpoints
• Interactive landing with dynamic scroll and storytelling elements
• Visual identity extended across packaging, menus, and social media

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