Calma

Task
Calma is a mobile app designed to support mental well-being through daily emotional check-ins, mindfulness rituals, and calming practices. Our goal was to create a landing page that does more than explain — it had to feel like Calma. The challenge was to translate the emotional depth and softness of the app into a web experience that builds trust, resonates emotionally, and encourages users to download the product.

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Solution
We designed a serene, emotionally immersive landing page that mirrors the tone of the app interface. The structure of the page unfolds gradually, guiding the user through Calma’s mission, features, and value with warmth and clarity. The visual language balances minimalism with softness — subtle textures, nature-inspired colors, and slow, intentional animations create a calming rhythm that supports the user’s emotional state from the first scroll.

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Key Features

• Light, breathable layout that reduces cognitive overload
• Friendly, human-centered typography to enhance emotional connection
• Subtle animations that guide attention without overwhelming
• Story-driven blocks that gently lead to clear CTAs and app downloads
• Fully aligned with the app’s visual style for a seamless brand experience

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